Webinars
Watch our on-demand webinars
Direct-to-Consumer as a Strategic Growth Driver in Life Science
How can life-science companies use Direct-to-Consumer to accelerate growth and win market share?
In this webinar, Donald Darais, CMO at Unora GmbH - a new challenger company in Ostomy care - joined Thomas and Viktor to discuss how life-science companies can use Direct-to-Consumer to accelerate growth and win market share by engaging patients directly through digital channels.
Drawing on +20 DtC projects conducted over the past 10 years, we share practical lessons on how to design, build and launch an effective DtC model 50% faster with 25% higher impact by focusing on best practices across lead gen, lead follow-up and dealer hand-over processes.
Accelerating Growth with Digital HCP Engagement
How can life science companies use digital HCP Engagement (DHE) to win more prescribers without adding new sales headcounts?
In this webinar we were joined by Frederik Jacobsen (Head of Digital Customer Engagement at ALK) who presented his practical learnings from working with DHE in a Global pharma company.
3 key takeaways from the session:
DHE accelerates product launches, market expansion and sales efficiency.
Biggest impact comes when marketing, medical and sales work as one unit.
Start small, then scale by focusing on 4 core components: a webinar sign-up campaign, a webinar, digital sales follow-up, and field rep/MSL engagement.
How can life-science companies use Direct-to-Consumer to accelerate growth and win market share?
In this webinar, Donald Darais, CMO at Unora GmbH - a new challenger company in Ostomy care - joined Thomas and Viktor to discuss how life-science companies can use Direct-to-Consumer to accelerate growth and win market share by engaging patients directly through digital channels.
Drawing on +20 DtC projects conducted over the past 10 years, we share practical lessons on how to design, build and launch an effective DtC model 50% faster with 25% higher impact by focusing on best practices across lead gen, lead follow-up and dealer hand-over processes.