Cases
CASE STUDY · PATIENT ENGAGEMENT
How to build a Direct-to-Consumer model 50% faster than industry average
THE CHALLENGE
A German MedTech client in chronic care needed to reach patients directly and fast. The goal: design, build and launch a fully digital Direct-to-Patient model from scratch, then prove it could drive real demand before scaling.
WHAT WE BUILT
Working embedded with the client team we owned the model end-to-end. From GTM strategy and hiring & onboarding, to operating model, launch execution and performance tracking.
Strategy translated into execution. The real work now starts: converting sample orders into consumers, where we focused 60%+ of our time, leaving the client well-prepared to succeed end-to-end
IMPACT & EARLY RESULTS*
3.4 x
Lead volume
sample orders
3.5 x
MQLs
ready for digital sales follow-up
2 x
SQLs
consumer sample sent
XX x
Metric
Description
*Indexed to launch targets; first [X] days post go-live
XX x
Metric
Description
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